Fencing


Fencing
Hierdurch soll erreicht werden, dass Kundensegmente in hochpreisigen Produktsegmenten keine preisermäßigten Produkte erhalten. Die Folge wäre ansonsten ein Zurückgehen des Durchschnittsgewinnes.
Marketingtheorien gehen davon aus, dass bestimmte Zielgruppen bestimmte Vorstellungen von der Wertigkeit von Produkt und Nutzen entwickeln. Dies ermöglicht dem Anbieter eine Preisdifferenzierungen, die eine unterschiedliche Gewinngenerierung in den einzelnen Zielgruppen ermöglicht.
Um die eigenen Vorstellungen zu verwirklichen muss ein Unternehmen jedoch Fencing (fence - aus dem engl. “Zaun” = Ausgrenzung) betreiben.

Marketing Lexikon. 2013.

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  • fencing — (n.) mid 15c., defending, act of protecting; 1580s in the sword fighting sense; noun from prp. of FENCE (Cf. fence) (v.). In spite of the re enactment in 1285 of the Assize of Arms of 1181, fencing was regarded as unlawful in England. The keeping …   Etymology dictionary

  • Fencing — Fen cing, n. 1. The art or practice of attack and defense with the sword, esp. with the smallsword. See {Fence}, v. i., 2. [1913 Webster] 2. Disputing or debating in a manner resembling the art of fencers. Shak. [1913 Webster] 3. The materials… …   The Collaborative International Dictionary of English

  • fencing — ► NOUN 1) the sport of fighting with blunted swords in order to score points. 2) a series of fences. 3) material for making fences …   English terms dictionary

  • fencing — [fen′siŋ] n. [< FENCE, v.] 1. the art or sport of fighting with a foil, saber, or epee 2. a) material for making fences b) a system of fences …   English World dictionary

  • Fencing — This article is about the sport, which is distinguished from stage fencing, academic fencing (mensur), historical fencing, SCA fencing, and swordsmanship. For the boundary structure, see Fence. For other uses, see Fencing (disambiguation).… …   Wikipedia

  • fencing — /fen sing/, n. 1. the art, practice, or sport in which an épée, foil, or saber is used for defense and attack. 2. a parrying of arguments; avoidance of direct answers: political fencing on important issues. 3. an enclosure or railing. 4. fences… …   Universalium

  • fencing — [[t]fe̱nsɪŋ[/t]] 1) N UNCOUNT Fencing is a sport in which two competitors fight each other using very thin swords. The ends of the swords are covered and the competitors wear protective clothes, so that they do not hurt each other. 2) N UNCOUNT… …   English dictionary

  • fencing — /ˈfɛnsɪŋ/ (say fensing) noun 1. the act, practice, or art of using a sword, foil, etc., for defence and attack. 2. a parrying of arguments; an evading of direct answers. 3. an enclosure or railing. 4. fences collectively. 5. material for fences.… …   Australian English dictionary

  • Fencing — Escrime Pour les articles homonymes, voir Escrime (homonymie). Escrime Fédération internationale …   Wikipédia en Français

  • fencing — noun Fencing is used before these nouns: ↑master Fencing is used after these nouns: ↑perimeter, ↑wire …   Collocations dictionary

  • fencing — fenc·ing || fensɪŋ n. art of sword fighting; fences; material for constructing fences; use of witty remarks to avoid answering direct questions fens n. railing; hedge; sport of fencing; ability to argue; one who sells stolen goods; vertical… …   English contemporary dictionary